About Marjolein

Marjolein Baghuis webMarjolein Baghuis is the founder of Change in Context, the platform about positive change for a sustainable economy. She’s a big believer in the power of sustainability as an enabler for better business. And in the power of business to drive change for a more sustainable future.

Change in context has been an important factor in her life. She has worked, studied and lived in many different types of organizations, countries and cultures.

Work experience

Marjolein work

Marjolein held leadership roles in international business and not-for-profit organizations. The focus has been on marketing, communications and sustainability. All roles also included change and people management.

As a speaker and moderator, she has been involved in dozens of conferences and events around the world, speaking on topics like sustainability, reporting, accountability and change.

Catalyst for positive change

spiral-outMarjolein now uses her energy, expertise and experience to support organizations to profitably integrate sustainability into their business and to communicate effectively about strategy and impact. The rich diversity in her background and experience helps her to connect with people and organizations in many contexts. This enables her to spark collaboration across people in new and different ways to drive positive change.

In 2013, she founded Change in Context as a platform for positive change towards a sustainable economy. What started out as a blog, has grown into a sustainability-focused service platform, with great clients and partners. In the past years, Marjolein has worked for large companies such as Heineken and Unilever, but also for other types of organizations such as social enterprise Tony’s Chocolonely, fairtrade fruit importer AgroFair, the Dutch Ministry of Foreign Affairs and nature conservation organization IUCN-NL.

More details on services, client cases and testimonials are available on the Services page.

In a different context

Next to her work through Change in Context, Marjolein chairs the board of various organizations, such as the regional Amstelland library and the Circle for Sustainability within Nyenrode Business University’s alumni organization. She is also a guest lecturer at Nyenrode (the Netherlands) and UPEACE (Costa Rica), supporting courses on sustainability for master students and executives. She also teaches a course on sustainability in the boardroom for non-executive board members.

For more detailed information about her background and experience, check out her profile on LinkedIn. For inspiration about positive change in context, please subscribe to the Change in Context blog via the sidebar and follow Marjolein on Twitter.

Do you have a project or an idea that could use a catalyst for positive change? Please contact Marjolein Baghuis by mail (marjolein@changeincontext.com) or phone (+31-6-12965895). I look forward to exploring your challenges and opportunities for change with you.