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Does sustainability build brand value?
Every year, Interbrand releases the results of their Best Global Brands research, based on their brand evaluation model. This year, two brands broke the 13 year reign of Coca Cola as the most valuable brand in the world: Apple and Google. If I consider how these two brands have become part of my life, this…
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Consuming with a conscience
On YouTube and Facebook, millions of people are watching and talking about Chipotle’s new infomercial, which raises many questions about factory farming. If you haven’t seen it take a look, as it is beautifully done. It blends Frank Baum’s “The Wizard of Oz“, Dr, Seuss’ “The Lorax” and Jonathan Safran Foer’s “Eating Animals“. We are…
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What’s really fueling your pension fund?
The Financial Times ran an article about the call by the Swedish Centre party for all of the country’s national pension funds to sell off their holdings in fossil fuel corporations in order to “climate proof” and protect the value of their investments. It is important to see this position come up from within a…
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Netherlands’ Sustainability Queen calls for visionary leadership and guts
On the third Tuesday in September, the Dutch government traditionally presents the new plans for the year ahead. The (new) King will read the “troonrede”, a speech from the throne written by the ministers to present the plans to the parliament (the senate and the house of representatives). After this speech, the Minister of Finance…
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Applying Kotter’s Leading Change against Climate Change
“Leading Change” by John Kotter, was written in 1995, but its eight step process for leading change in organizations is so clear and useful, that it is no surprise that three versions of it pop up on the first page of search results on Amazon when searching for books on change management. This blog post…
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A beautiful story about change through positive collaboration
Meet my cousin Cathelijne Lania, founder of A Beautiful Story, driving change through fairtrade jewelry. In 2012, her company was voted the most sustainable company in Amsterdam. What is your model of change towards a more sustainable world? For me, sustainability is all about people and their mindsets. My key drivers for change are collaboration…
