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Bursting social media bubbles for social change

What if you could use the power of communications to drive change for a better world? Meet Kajsa Rosenblad, a Swedish-Dutch communications student at the University of Amsterdam. Over a cup of tea at my dining table, here’s what she shared about the better world she wants, the role of politics and her generation. …
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Al Gore’s call: be inconvenient to drive positive change

Just over 10 years after the award-winning documentary film An Inconvenient Truth, Al Gore is back with a new film. I am very grateful that Triodos bank invited me to the screening of Al Gore’s new documentary film, An Inconvenient Sequel: Truth to Power. Welcome to the Al Gore show I much enjoyed watching the…
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Top tips for greenwashing: communicating sustainability in horticulture

In October 2017, I was invited by the MPS-group to lead a workshop for and with leading growers of flowers and flowering plants from the Netherlands. This was part of event in preparation for an international horticulture trade fair. The focus of the workshop was on how to best communicate on sustainability in the horticulture sector.…
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Empowering talent to tackle humanity’s challenges

Meet Annick Schmeddes, the founder of Sustainable Talent, the leading sustainable career agency in the Netherlands. Early 2016, she led a workshop for Nyenrode alumni and we’ve kept in touch since. As talent increasingly includes sustainability performance as a factor in deciding where they want to work, it was high time for an interview about her drivers…
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Starting small to build trust and to inspire big change

Meet Andrea van der Graaf, managing director of renewable energy company Tegenstroom and of sustainable investment fund Meermaker. Andrea and I used to work together at Greenpeace in the late ‘90’s. After a recent event about climate change, which we co-hosted at Nyenrode Business University, it was high time for an interview with her. Here’s…
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How to transform sustainability reporting to a tool for positive change

Let’s talk about how to transform reporting from a burden into a tool to build a better future. Our earlier posts zoomed in on materiality, but in the end, it’s all about creating that better future. Here’s our take on how to get more out of your reporting efforts. Just in time for the people…
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Developing roadmaps for reporting – for positive change

On June 22, 2017, I hosted a workshop on sustainability reporting for companies just starting on their reporting journey and those eager to take their reporting to a higher level. Here are some of the key learnings from the workshop, which took place at The Terrace. Start from why We kicked off the workshop with a…
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Shared learning and action to reduce plastic waste in Amsterdam

On Tuesday, May 23, 2017, The Terrace hosted a diverse group of people to talk about plastic waste and the circular economy. The evening kicked off with an interview with Leontine Gast, founder of The Terrace, followed by a roundtable discussion on plastic waste in our lives, led by Nelmara Arbex, CEO of Arbex &…
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Non-financial reporting: from comply and complain to explore and explain

In the past months, there has been quite some noise about corporate reporting. There’s nothing unusual about that, as many companies publish their annual report in the first months of the calendar year. But this year, there seems to be more discussion about non-financial (or sustainability) reporting. Part of this is caused by the new…
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Making Dutch trains ride like the wind

Meet Carola Wijdoogen, Corporate Sustainability Officer of the Dutch Railways. Carola and I met each other decades ago when studying business at Nyenrode University. Little did we know that we’d end up working in the field of corporate sustainability. When Carola recently published a book to share her experience and tips with other CSR managers,…
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Welkom bij de Change in Context blog. Hier deel ik verhalen over projecten, bijzondere mensen en andere observaties.

