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Top tips for greenwashing: communicating sustainability in horticulture
In October 2017, I was invited by the MPS-group to lead a workshop for and with leading growers of flowers and flowering plants from the Netherlands. This was part of event in preparation for an international horticulture trade fair. The focus of the workshop was on how to best communicate on sustainability in the horticulture sector.…
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Empowering talent to tackle humanity’s challenges
Meet Annick Schmeddes, the founder of Sustainable Talent, the leading sustainable career agency in the Netherlands. Early 2016, she led a workshop for Nyenrode alumni and we’ve kept in touch since. As talent increasingly includes sustainability performance as a factor in deciding where they want to work, it was high time for an interview about her drivers…
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Top tips for reading sustainability reports
To mark International Literacy Day, this post is about reading sustainability reports. In 2016, the theme for International Literacy Day actually was “Reading the Past, Writing the Future”. Which is quite similar to a recent blog post about how to transform sustainability reporting to a tool for positive change. But that’s a different story, as…
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Starting small to build trust and to inspire big change
Meet Andrea van der Graaf, managing director of renewable energy company Tegenstroom and of sustainable investment fund Meermaker. Andrea and I used to work together at Greenpeace in the late ‘90’s. After a recent event about climate change, which we co-hosted at Nyenrode Business University, it was high time for an interview with her. Here’s…
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How will you contribute to the energy transition?
In June 2017, I had the honor to co-host an event about the energy transition at Nyenrode Business University. The event drew alumni interested in sustainability and/or market & government matters. The main speaker, Ruud Koornstra, captivated the audience with his call to action about the transition to renewable energy. Here’s what he had to…
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How to transform sustainability reporting to a tool for positive change
Let’s talk about how to transform reporting from a burden into a tool to build a better future. Our earlier posts zoomed in on materiality, but in the end, it’s all about creating that better future. Here’s our take on how to get more out of your reporting efforts. Just in time for the people…
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Why change is all about curves, choices and chaos
Meet Rob Wetzels, an inspiring and highly dedicated coach, teacher, and expert on sustainable development. Rob and I met on the day he retired from Nyenrode’s Center for Sustainability. It was odd that we’d not before, but since then, we – unsurprisingly- keep running into each other at events related to sustainable business. I interviewed him…
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The power of purpose in value-driven companies
Value-driven entrepreneurship was the theme of the 2017 edition of Nyenrode Business University’s Henk van Luijk lecture. This lecture, in memory of Nyenrode’s first ethics professor, is organized annually in close collaboration with VNO-NCW (the Dutch employers association) and MVO-Nederland (CSR Netherlands). Here are my key takeaways from the inspiring session. Back to school –…
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Developing roadmaps for reporting – for positive change
On June 22, 2017, I hosted a workshop on sustainability reporting for companies just starting on their reporting journey and those eager to take their reporting to a higher level. Here are some of the key learnings from the workshop, which took place at The Terrace. Start from why We kicked off the workshop with a…
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Meet a business activist urging us to consume and produce less
Meet Mihela Hladin-Wolfe, Environment and Social Initiatives Manager at Patagonia. Unsurprisingly, we keep running into each other at various sustainability events. Most recently, we ran into each other at the People’s Climate March in Amsterdam. It’s high time for climate action. And for an interview with a woman who has dedicated so much of her…