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Who needs aspiration? Start from where you are!

Meet Christo Nel, leadership development and change expert. I met him in 2014, when he was one of the international speakers on a panel on sustainability and governance. When I found out that Christo was stepping down as the MBA Program Director at Nyenrode Business University, I immediately reached out to interview him. Here’s what…
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Don’t just do something, stand there

Meet André Nijhof, Professor Sustainable Business and Stewardship at Nyenrode Business University. I interviewed André in the restaurant for faculty and execs, in which I worked many hours during my own time at Nyenrode. Here’s what he shared about his personal drivers, responsibility and intent. Connection to nature and other people We started the…
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Simon (Sinek) Says “Start with Why”

One of my New Year’s resolutions was to read more from my huge pile of non fiction books before it buries me. And with 2016 as my year of positive change, I thought Start with Why by Simon Sinek would be an appropriate place to start – and it was! Not only did it help me formulate…
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Creating local connections for positive change

Meet Nick Davies, the founder of Neighbourly, an online platform that connects community projects with businesses that want to help. I recently met Nick at the launch of the platform in the Netherlands – and followed up with an interview. Here’s what he said about corporate responsibility, opportunities for brands and the leadership to drive…
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Brands as activists for a better world

The book I co-authored is out! Thanks to all the people who sent in great cases – and supported me otherwise to see this project through. So what is it all about? An invitation: Dare to Care Do you think of activism as something that can attack and weaken a brand? It doesn’t have to…
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Activating Corporate Idealists – or Idealizing Corporate Activists?

As various people from my network tweeted about it, I got intrigued and pre-ordered a copy of Christine Bader’s book The Evolution of a Corporate Idealist. Once I started reading it, I could not put it down! I generally read non-fiction at my desk, but this book I read on the couch, in bed, on holidays and…
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You’re not what you wear, but invest in your hair!

The theme for TEDxAmsterdam Women 2013Â was “Discover the Truths. It takes more than one tale to tell a story”. With such an impressive set of talks, it is hard to single out a favorite, or even a few, but some have stuck with me more than others. The most colorful one, and the one that…
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Welkom bij de Change in Context blog. Hier deel ik verhalen over projecten, bijzondere mensen en andere observaties.

