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Can sustainability sustain your brand?
Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor of presenting on sustainability contributing to marketing and brand value at the Wharton Global Forum.…
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Creating local connections for positive change
Meet Nick Davies, the founder of Neighbourly, an online platform that connects community projects with businesses that want to help. I recently met Nick at the launch of the platform in the Netherlands – and followed up with an interview. Here’s what he said about corporate responsibility, opportunities for brands and the leadership to drive…
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Winning by Giving as the new formula for success
The world of brands is changing: people are actively looking for brands that support their own values, brands that create shared value instead of one-sided profit for the company only. On September 3, 2015, I had the honor to facilitate the Winning by Giving event in Utrecht, the Netherlands. This blog-post shares the key outcomes…
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A human narrative on sustainability
Meet Christophe Fauconnier, the CEO and co-founder of Innate Motion, a unique marketing agency that helps companies craft purpose brands and shared value strategies. In 2014, Christophe and I wrote a book together, Activists Dare to Care. To celebrate the second edition which was released as a hard copy in 2015, I interviewed him. Here’s…
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Sustainable food tastes like more!
On June 18, I had the pleasure to moderate an evening for alumni and students at Nyenrode Business University in the Netherlands, about creating a sustainable food value chain. Here’s what the event was all about. Creating a sustainable food chain is a continuous process. Whether you are a small local chocolate brand like Tony’s Chocolonely…
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Brands as activists for a better world
The book I co-authored is out! Thanks to all the people who sent in great cases – and supported me otherwise to see this project through. So what is it all about? An invitation: Dare to Care Do you think of activism as something that can attack and weaken a brand? It doesn’t have to…
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To buy or not to buy? The fashionable question …
The other day, a gorgeous Hugo Boss dress caught my attention. I wasn’t really intending to buy anything, but it was so beautiful, I just had to try it on. The shop assistant and I agreed that the dress looked great on me. But that’s where my doubts started – even if it looked just…
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Dare to care: the way to a virtuous economic model
Meet Benoit Beaufils, Co-Founder and Business Humanizer at In8motion, a company that helps integrate human sense and sustainability into brands and businesses. What is your vision of a sustainable future? I am much happier when my life is simpler, closer to nature and well-balanced. For me, sustainability is all about creating a world where…
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Does sustainability build brand value?
Every year, Interbrand releases the results of their Best Global Brands research, based on their brand evaluation model. This year, two brands broke the 13 year reign of Coca Cola as the most valuable brand in the world: Apple and Google. If I consider how these two brands have become part of my life, this…
