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Cli-fi book review: Solar leadership
Most of my book reviews are non-fiction, but my favorite summer fiction – Solar by Ian McEwan – fits right in. It’s actually a perfect follow up to the earlier post on leadership for sustainable change. This review focuses on analysis of the leadership displayed in this “cli-fi” book. Don’t worry if you’re planning to…
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Can sustainability sustain your brand?
Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor of presenting on sustainability contributing to marketing and brand value at the Wharton Global Forum.…
