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Empowering women to rethink periods

Meet Wendelien Hebly, one of the co-founders of Yoni, a company urging women (and men) to rethink periods. I recently watched her present at an event about the purpose economy. She made the audience feel uncomfortable; initially because of the topic of menstruation. As she continued, she took some of that discomfort away and replaced it…
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Building a transportation business hunting for air

Meet Erik Roelevink, founder of airhunters, a company offering transport solutions that aren’t just more sustainable, but also considerably cheaper. I met Erik earlier this year, when we were both part of the same panel on sustainable innovation. When we found out we were both attending the 360 inspiration event with Richard Branson and Al Gore, we met for drinks…
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Sustainable cities for a positive future

“Cities are increasingly the home of humanity. They are central to climate action, global prosperity, peace and human rights.” — UN Secretary-General, Ban Ki-moon October 31 is World Cities Day. Do we actually need such a day? I think we do need one, as today over half of the world’s population lives in…
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Changing fashion from within for success

Meet Willa Stoutenbeek, founder of W.Green, a branded communication agency focused on sustainable fashion & lifestyle. In 2013, I saw her on stage at TEDxAMSWomen. Her rallying cry to clean up the fashion industry by changing our own shopping behavior really resonated with me.  “Just because we’re not willing to pay more for the clothes we buy, doesn’t mean…
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Integration of sustainability in education

The mission of Harvard Business School is to educate leaders who make a difference in the world. So how does sustainability fit into a mission like this? On May 19, 2016, I moderated a panel with professors from Harvard, Oxford and Cambridge on this topic. Here are the key outcomes of the discussion on integration of sustainability into…
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Cool innovation to improve life in hot countries

Meet Maarten ten Houten, Founder and CEO of Coolfinity, a social enterprise that brings innovative and sustainable cooling solutions to countries with power infrastructure challenges. In 2015, Maarten and I worked together on crafting an ecosystem of many different organizations to ensure Coolfinity’s first product, the Icebank Cooler, can be used for food, beverages and…
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Climate change: it’s not too late if we act now

Meet Marjan Minnesma, founder and director of Urgenda, an organization aiming for a fast transition towards a sustainable society with a circular economy using only renewable energy. On the day of the interview, the Dutch government announced it would consider closing two additional coal-fired power plants to meet its climate commitments. In between telephone quotes…
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Why surfing the Patagonia way is so inspiring

So inspiring to read the history of Patagonia, the outdoor apparel company. The book’s title refers to the founder’s conviction that his people should spend time outdoors, as wilderness explorers and protectors, as users and inventors of Patagonia products. Book exchange for change In January 2016, Patagonia hosted a meeting for Dutch B Corps…
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Dare to care about what you wear

Meet Anita de Wit and Joanneke Lootsma, the executive board driving ReBlend, a Dutch upcycling startup that turns non-wearable clothes into new textiles and fashion. I recently met them at a B Corp event and was so inspired by their fabrics and story that I planned this interview with them. Here’s what they had to…
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Don’t just do something, stand there

Meet André Nijhof, Professor Sustainable Business and Stewardship at Nyenrode Business University. I interviewed André in the restaurant for faculty and execs, in which I worked many hours during my own time at Nyenrode. Here’s what he shared about his personal drivers, responsibility and intent. Connection to nature and other people We started the…
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Welkom bij de Change in Context blog. Hier deel ik verhalen over projecten, bijzondere mensen en andere observaties.

