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Meet a business activist urging us to consume and produce less

Meet Mihela Hladin-Wolfe, Environment and Social Initiatives Manager at Patagonia. Unsurprisingly, we keep running into each other at various sustainability events. Most recently, we ran into each other at the People’s Climate March in Amsterdam. It’s high time for climate action. And for an interview with a woman who has dedicated so much of her…
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Changing fashion from within for success

Meet Willa Stoutenbeek, founder of W.Green, a branded communication agency focused on sustainable fashion & lifestyle. In 2013, I saw her on stage at TEDxAMSWomen. Her rallying cry to clean up the fashion industry by changing our own shopping behavior really resonated with me.  “Just because we’re not willing to pay more for the clothes we buy, doesn’t mean…
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Recycling textile for a living (wage)

Meet Marc Vooges, Managing Director of Sympany, a textile recycling social enterprise. I met Marc at the ReBlend launch party. Shortly afterwards, I visited him at Sympany’s recycling center and offices in Utrecht, the Netherlands. Here’s what Marc had to say about textile waste, recycling and innovation. Environmental impact of textiles My focus…
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Why surfing the Patagonia way is so inspiring

So inspiring to read the history of Patagonia, the outdoor apparel company. The book’s title refers to the founder’s conviction that his people should spend time outdoors, as wilderness explorers and protectors, as users and inventors of Patagonia products. Book exchange for change In January 2016, Patagonia hosted a meeting for Dutch B Corps…
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Dare to care about what you wear

Meet Anita de Wit and Joanneke Lootsma, the executive board driving ReBlend, a Dutch upcycling startup that turns non-wearable clothes into new textiles and fashion. I recently met them at a B Corp event and was so inspired by their fabrics and story that I planned this interview with them. Here’s what they had to…
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Royal recycling

Usually I cringe when journalists comment on what women wear, but this time I cheered when the news broadcast that Queen Maxima of the Netherlands chose to wear her coronation dress a second time. Of course for fashion magazines that is the topic to talk about, but in most other media, it is completely irrelevant information…
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To buy or not to buy? The fashionable question …

The other day, a gorgeous Hugo Boss dress caught my attention. I wasn’t really intending to buy anything, but it was so beautiful, I just had to try it on. The shop assistant and I agreed that the dress looked great on me. But that’s where my doubts started – even if it looked just…
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You’re not what you wear, but invest in your hair!

The theme for TEDxAmsterdam Women 2013Â was “Discover the Truths. It takes more than one tale to tell a story”. With such an impressive set of talks, it is hard to single out a favorite, or even a few, but some have stuck with me more than others. The most colorful one, and the one that…
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Welkom bij de Change in Context blog. Hier deel ik verhalen over projecten, bijzondere mensen en andere observaties.

