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Driving positive change for a better retirement future
Meet Jacqueline van Koert, who used to be the Change and Corporate Responsibility Manager at Zwitserleven. This Dutch pension insurance company is part of VIVAT, one of the largest insurance companies in the Netherlands. I met Jacqueline at the Dutch Investment Fair. Shortly after, Zwitserleven was recognized as the pension insurer with most responsible investment policy…
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Wayne’s World: the Sustainable Frontiers Forecast
In September 2015, I had the pleasure of attending a lecture by South African author Wayne Visser. The lecture started with an interesting timeline of the development of sustainability and Corporate Social Responsibility. He then presented a model to create integrated value, his vision of the future of this movement. This blog post is about…
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Winning by Giving as the new formula for success
The world of brands is changing: people are actively looking for brands that support their own values, brands that create shared value instead of one-sided profit for the company only. On September 3, 2015, I had the honor to facilitate the Winning by Giving event in Utrecht, the Netherlands. This blog-post shares the key outcomes…
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Shining bright: doing well by doing good
Meet Camille van Gestel, the co-founder and co-CEO of WakaWaka, a highly successful social enterprise with the mission to provide sustainable energy and light solutions for over a billion people who lack access to electricity. During the interview, he convinced me that he’s got plenty of energy himself to activate many to make this ambitious…
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Brands as activists for a better world
The book I co-authored is out! Thanks to all the people who sent in great cases – and supported me otherwise to see this project through. So what is it all about? An invitation: Dare to Care Do you think of activism as something that can attack and weaken a brand? It doesn’t have to…
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Can accountants save the world?
Meet Wim Bartels, Global Head of Sustainability Reporting and Assurance at KPMG. “Accountants will save the world”, said Peter Bakker, president of the World Business Council for Sustainable Development (WBCSD). If all accountants were as knowledgeable and passionate as Wim, that could really happen. Here’s what he told me about sustainability and change. Recognizing…
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The shots are overshouting the overshoot
August 19, 2014 was Earth Overshoot Day, the date when all people living on planet Earth exhausted nature’s budget for the year. In less than eight months, we have depleted the natural resources that our planet is able to renew in twelve months. For the rest of the year, we are running on red, stealing from the…
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Dare to care: the way to a virtuous economic model
Meet Benoit Beaufils, Co-Founder and Business Humanizer at In8motion, a company that helps integrate human sense and sustainability into brands and businesses. What is your vision of a sustainable future? I am much happier when my life is simpler, closer to nature and well-balanced. For me, sustainability is all about creating a world where…
