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Recycling textile for a living (wage)
Meet Marc Vooges, Managing Director of Sympany, a textile recycling social enterprise. I met Marc at the ReBlend launch party. Shortly afterwards, I visited him at Sympany’s recycling center and offices in Utrecht, the Netherlands. Here’s what Marc had to say about textile waste, recycling and innovation. Environmental impact of textiles My focus…
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Can sustainability sustain your brand?
Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor of presenting on sustainability contributing to marketing and brand value at the Wharton Global Forum.…
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Cool innovation to improve life in hot countries
Meet Maarten ten Houten, Founder and CEO of Coolfinity, a social enterprise that brings innovative and sustainable cooling solutions to countries with power infrastructure challenges. In 2015, Maarten and I worked together on crafting an ecosystem of many different organizations to ensure Coolfinity’s first product, the Icebank Cooler, can be used for food, beverages and…
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Climate change: it’s not too late if we act now
Meet Marjan Minnesma, founder and director of Urgenda, an organization aiming for a fast transition towards a sustainable society with a circular economy using only renewable energy. On the day of the interview, the Dutch government announced it would consider closing two additional coal-fired power plants to meet its climate commitments. In between telephone quotes…
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The new space race for a better world
April 12 is the International Day of Human Space Flight. It marks the anniversary the first human space flight by Yuri Gargarin in 1961. What if we could repeat such a – previously deemed – incredible feat to apply our minds to help humanity thrive within the limits of our planet? We often hear astronauts talk…
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A human narrative on sustainability
Meet Christophe Fauconnier, the CEO and co-founder of Innate Motion, a unique marketing agency that helps companies craft purpose brands and shared value strategies. In 2014, Christophe and I wrote a book together, Activists Dare to Care. To celebrate the second edition which was released as a hard copy in 2015, I interviewed him. Here’s…
