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In search of purpose for Fairphone
To really connect with consumers, brands can no longer present a facade and sell. To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose. A purpose that addresses a real societal issue and that strives to create a movement to resolve this issue. In May 2017, we organized…
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Mastering sustainability research at Nyenrode business university
In April 2017, three recent graduates of Nyenrode Business University jointly presented the key highlights on their sustainability-focused master’s theses. With stewardship as one of Nyenrode’s core values, it’s great to see students research and explore such sustainable topics. Value chain transparency and customer engagement to attract new customers Marjolein Bakker focused on attracting…
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Inspiring action before the flood
Watching movies or documentaries about sustainability by yourself can be quite daunting or even depressing. Nyenrode’s Alumni Circle for Sustainability organizes events in the Netherlands to bring people together to share insights and discuss sustainability topics. So on March 21, 2017, a diverse crowd of students, alumni, as well as other sustainability enthusiasts and professionals watched…
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Normal is Over: movement from a movie
Nyenrode’s Alumni Circle for Sustainability proudly presented its first movie night on September 20, 2016, featuring the award-winning documentary film: Normal is Over. A diverse crowd of students, alumni as well as other sustainability enthusiasts and professionals came to Nyenrode to watch the film together. Having the filmmaker – Renée Scheltema – present at the screening made…
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Reinventing organizations for purpose
Early July, I had the opportunity to be part of a group of trainers for a full day workshop at Nyenrode Business University. The focus of the day was on so-called teal organizations and new ways of working, inspired by the book “Reinventing Organizations” by Frederic Laloux. The focus of my contribution to the workshop…
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Key steps to integrate sustainability into your career
Looking for top tips on how to make your next career move more sustainable? Here are the key pointers from a workshop I organized at Nyenrode University. The workshop was expertly led by Annick Schmeddes, founder of sustainable career agency Sustainable Talent. Create you own role Research shows that less than 2% of vacancies have a link to sustainability,…
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Don’t just do something, stand there
Meet André Nijhof, Professor Sustainable Business and Stewardship at Nyenrode Business University. I interviewed André in the restaurant for faculty and execs, in which I worked many hours during my own time at Nyenrode. Here’s what he shared about his personal drivers, responsibility and intent. Connection to nature and other people We started the…
