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Purpose and the art of long term value creation

To drive change towards long-term, societal value creation, corporate boards need more creativity and diversity, perhaps even an artist. Many artists are frontrunners in society. They look at the world in a different way and find different ways to express what they see. Their perspectives may challenge us and cause fierce reactions. And that’s exactly…
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Driving change at Unilever through the power of purpose and film

What do Unilever Executive Hanneke Faber and documentary filmmaker Renée Scheltema have in common? For starters, they’re both Dutch women, with a journalism degree from an American university. They both have a strong conviction on how to create a better world. And the two of them met at the Ivy Circle sustainable movie night hosted by…
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The power of purpose in value-driven companies

Value-driven entrepreneurship was the theme of the 2017 edition of Nyenrode Business University’s Henk van Luijk lecture. This lecture, in memory of Nyenrode’s first ethics professor, is organized annually in close collaboration with VNO-NCW (the Dutch employers association) and MVO-Nederland (CSR Netherlands). Here are my key takeaways from the inspiring session. Back to school –…
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Reinventing organizations for purpose

Early July, I had the opportunity to be part of a group of trainers for a full day workshop at Nyenrode Business University. The focus of the day was on so-called teal organizations and new ways of working, inspired by the book “Reinventing Organizations” by Frederic Laloux. The focus of my contribution to the workshop…
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Who needs aspiration? Start from where you are!

Meet Christo Nel, leadership development and change expert. I met him in 2014, when he was one of the international speakers on a panel on sustainability and governance. When I found out that Christo was stepping down as the MBA Program Director at Nyenrode Business University, I immediately reached out to interview him. Here’s what…
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Welkom bij de Change in Context blog. Hier deel ik verhalen over projecten, bijzondere mensen en andere observaties.

