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Top tips for greenwashing: communicating sustainability in horticulture
In October 2017, I was invited by the MPS-group to lead a workshop for and with leading growers of flowers and flowering plants from the Netherlands. This was part of event in preparation for an international horticulture trade fair. The focus of the workshop was on how to best communicate on sustainability in the horticulture sector.…
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Top tips for reading sustainability reports
To mark International Literacy Day, this post is about reading sustainability reports. In 2016, the theme for International Literacy Day actually was “Reading the Past, Writing the Future”. Which is quite similar to a recent blog post about how to transform sustainability reporting to a tool for positive change. But that’s a different story, as…
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How will you contribute to the energy transition?
In June 2017, I had the honor to co-host an event about the energy transition at Nyenrode Business University. The event drew alumni interested in sustainability and/or market & government matters. The main speaker, Ruud Koornstra, captivated the audience with his call to action about the transition to renewable energy. Here’s what he had to…
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How to transform sustainability reporting to a tool for positive change
Let’s talk about how to transform reporting from a burden into a tool to build a better future. Our earlier posts zoomed in on materiality, but in the end, it’s all about creating that better future. Here’s our take on how to get more out of your reporting efforts. Just in time for the people…
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The power of purpose in value-driven companies
Value-driven entrepreneurship was the theme of the 2017 edition of Nyenrode Business University’s Henk van Luijk lecture. This lecture, in memory of Nyenrode’s first ethics professor, is organized annually in close collaboration with VNO-NCW (the Dutch employers association) and MVO-Nederland (CSR Netherlands). Here are my key takeaways from the inspiring session. Back to school –…
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Developing roadmaps for reporting – for positive change
On June 22, 2017, I hosted a workshop on sustainability reporting for companies just starting on their reporting journey and those eager to take their reporting to a higher level. Here are some of the key learnings from the workshop, which took place at The Terrace. Start from why We kicked off the workshop with a…
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Shared learning and action to reduce plastic waste in Amsterdam
On Tuesday, May 23, 2017, The Terrace hosted a diverse group of people to talk about plastic waste and the circular economy. The evening kicked off with an interview with Leontine Gast, founder of The Terrace, followed by a roundtable discussion on plastic waste in our lives, led by Nelmara Arbex, CEO of Arbex &…
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In search of purpose for Fairphone
To really connect with consumers, brands can no longer present a facade and sell. To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose. A purpose that addresses a real societal issue and that strives to create a movement to resolve this issue. In May 2017, we organized…
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Mastering sustainability research at Nyenrode business university
In April 2017, three recent graduates of Nyenrode Business University jointly presented the key highlights on their sustainability-focused master’s theses. With stewardship as one of Nyenrode’s core values, it’s great to see students research and explore such sustainable topics. Value chain transparency and customer engagement to attract new customers Marjolein Bakker focused on attracting…
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The power of movement to halt climate change: the People’s Climate March
On April 29, 2017, I joined the People’s Climate March. People took to the streets around the world to raise a stronger sense of urgency to act against climate change. The date coincided with Donald Trump’s 100th day in office. Marching for local climate policy I joined the Amsterdam climate march, along with 8000 others.…
