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Bursting bubbles to drive human understanding

Meet Marjella Alma, CEO of the inspiring tech startup eRevalue, which offers a tailored process for integrating Environmental Social and Governance (ESG) factors into business strategy. What is your vision of a sustainable future? A world without so much emphasis on the material, on beauty and on individuals. I’d like to see society de-materialize, de-beautify and…
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Incremental behavior change – does it add up?

I have been so (happily) buried in two projects for Unilever, that I have not written a single blog post in weeks! One of the projects has behavior change at its core – a fascinating topic – so that’s the topic for this post as well. The beauty of being involved in such a project…
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Leveraging the power of people, technology and information for better decisions

Meet Michel Scholte, Co-Founder and Director of External Affairs at True Price, driving change by helping organizations uncover and calculate social and environmental costs, in order to improve their decision-making. What is your vision of a sustainable world? Sustainability is all about balance. Balance between your own needs as a consumer or company and the…
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So many books; so little time!

There are so many books about sustainability and embedding it into business. A quick search on Amazon with the combination of sustainability and business yields close to 8000 entries! Instead of sifting through them all, I decided to just venture into the local library – which has an excellent management collection – and see what…
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Welkom bij de Change in Context blog. Hier deel ik verhalen over projecten, bijzondere mensen en andere observaties.

