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Activating Corporate Idealists – or Idealizing Corporate Activists?
As various people from my network tweeted about it, I got intrigued and pre-ordered a copy of Christine Bader’s book The Evolution of a Corporate Idealist. Once I started reading it, I could not put it down! I generally read non-fiction at my desk, but this book I read on the couch, in bed, on holidays and…
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Incremental behavior change – does it add up?
I have been so (happily) buried in two projects for Unilever, that I have not written a single blog post in weeks! One of the projects has behavior change at its core – a fascinating topic – so that’s the topic for this post as well. The beauty of being involved in such a project…
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To buy or not to buy? The fashionable question …
The other day, a gorgeous Hugo Boss dress caught my attention. I wasn’t really intending to buy anything, but it was so beautiful, I just had to try it on. The shop assistant and I agreed that the dress looked great on me. But that’s where my doubts started – even if it looked just…
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Driving connections, balance and the circular economy on Amsterdam’s sustainability journey
Meet Eveline Jonkhoff, Strategic Advisor Sustainable Development at the City of Amsterdam. She connects many sustainability projects and staff across the city’s departments, and engages with many citizens, entrepreneurs, companies and others. What is your vision of a sustainable future? My key point of reference for a sustainable future is all about cities. My vision…
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Dare to care: the way to a virtuous economic model
Meet Benoit Beaufils, Co-Founder and Business Humanizer at In8motion, a company that helps integrate human sense and sustainability into brands and businesses. What is your vision of a sustainable future? I am much happier when my life is simpler, closer to nature and well-balanced. For me, sustainability is all about creating a world where…
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Leveraging the power of people, technology and information for better decisions
Meet Michel Scholte, Co-Founder and Director of External Affairs at True Price, driving change by helping organizations uncover and calculate social and environmental costs, in order to improve their decision-making. What is your vision of a sustainable world? Sustainability is all about balance. Balance between your own needs as a consumer or company and the…
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You’re not what you wear, but invest in your hair!
The theme for TEDxAmsterdam Women 2013Â was “Discover the Truths. It takes more than one tale to tell a story”. With such an impressive set of talks, it is hard to single out a favorite, or even a few, but some have stuck with me more than others. The most colorful one, and the one that…
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So many books; so little time!
There are so many books about sustainability and embedding it into business. A quick search on Amazon with the combination of sustainability and business yields close to 8000 entries! Instead of sifting through them all, I decided to just venture into the local library – which has an excellent management collection – and see what…
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The experiment with women in management
Flashback to 1993: I left immediately after a (French) general manager answered my question about women in management positions. It was a cold day in Chicago as I rode the train back to campus to file a complaint at the Kellogg Graduate School of Management career office against this man and his company. This company invited…
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If we all share a little, we can change a lot!
The power of positive change is so inspiring. Last week I had the pleasure to join 100+ young consultants from Accenture Netherlands during their team building day. They were not spending the day away from the office building boats or playing a survival game in rainy weather. Instead, they came to a central location to…
