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B Corps for inspiration or accreditation?

Collectively, B Corps aspire to be a growing global movement of people using business as a force for good. Individually, B Corps are for-profit companies certified to meet rigorous standards of social and environmental performance, accountability, and transparency. On January 22, I attended the B Corps Netherlands community event, hosted by Patagonia at their Amsterdam offices. …
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More training needed before accountants can save the world

Since 2012, Peter Bakker, president of the World Business Council for Sustainable Development has been declaring that accountants will save the world. On January 12, I had the honor to host and moderate an expert panel on the subject in the most sustainable office building in the world. Nyenrode University’s Dean, Mr. Leen Paape,…
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A great journey starts with a single step

Many of us are inspired by this beautiful quote by Lao Tse. Sometimes great journeys may be scary at the start, but reminding ourselves that great things do start small helps us get started in the first place. In the past years, we’ve all seen (or even experienced) drastic natural disasters, caused by climate change. Initially,…
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Wayne’s World: the Sustainable Frontiers Forecast

In September 2015, I had the pleasure of attending a lecture by South African author Wayne Visser. The lecture started with an interesting timeline of the development of sustainability and Corporate Social Responsibility. He then presented a model to create integrated value, his vision of the future of this movement. This blog post is about…
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Inspiring change in the investment world

Meet Els Ankum-Griffioen, Senior Manager Business Development & Investor Relations at Triodos Investment Management, the investment arm of Triodos Bank, one of the front-runners in sustainable finance. I visited Els at Triodos to hear her thoughts on the vital roles of education, investors and good governance to create a more sustainable future. A state of mind…
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Creating local connections for positive change

Meet Nick Davies, the founder of Neighbourly, an online platform that connects community projects with businesses that want to help. I recently met Nick at the launch of the platform in the Netherlands – and followed up with an interview. Here’s what he said about corporate responsibility, opportunities for brands and the leadership to drive…
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Winning by Giving as the new formula for success

The world of brands is changing: people are actively looking for brands that support their own values, brands that create shared value instead of one-sided profit for the company only. On September 3, 2015, I had the honor to facilitate the Winning by Giving event in Utrecht, the Netherlands. This blog-post shares the key outcomes…
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It all starts with the (wo)man in the mirror

Meet Marleen Janssen Groesbeek, Professor Sustainable Finance and Accounting at Avans University of Applied Sciences. She also is a member of the Sustainable Finance Lab and writes columns for CSR magazine P+. I really enjoyed her inaugural lecture at Avans University and followed up with an interview. On both occasions, she shared her views on…
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Sustainable food tastes like more!

On June 18, I had the pleasure to moderate an evening for alumni and students at Nyenrode Business University in the Netherlands, about creating a sustainable food value chain. Here’s what the event was all about. Creating a sustainable food chain is a continuous process. Whether you are a small local chocolate brand like Tony’s Chocolonely…
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Shining bright: doing well by doing good

Meet Camille van Gestel, the co-founder and co-CEO of WakaWaka, a highly successful social enterprise with the mission to provide sustainable energy and light solutions for over a billion people who lack access to electricity. During the interview, he convinced me that he’s got plenty of energy himself to activate many to make this ambitious…
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Welkom bij de Change in Context blog. Hier deel ik verhalen over projecten, bijzondere mensen en andere observaties.

