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Materiality: the pain of choices
In search of the right topics to include in their sustainability or integrated report, many companies use the materiality principle. The Global Reporting Initiative placed more emphasis on materiality when it last updated its sustainability reporting guidelines. Dutch sustainability magazine P Plus, recently interviewed me about transparency and materiality. Here’s a summarized translation of the Dutch article. Materiality…
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Normal is Over: movement from a movie
Nyenrode’s Alumni Circle for Sustainability proudly presented its first movie night on September 20, 2016, featuring the award-winning documentary film: Normal is Over. A diverse crowd of students, alumni as well as other sustainability enthusiasts and professionals came to Nyenrode to watch the film together. Having the filmmaker – Renée Scheltema – present at the screening made…
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Cli-fi book review: Solar leadership
Most of my book reviews are non-fiction, but my favorite summer fiction – Solar by Ian McEwan – fits right in. It’s actually a perfect follow up to the earlier post on leadership for sustainable change. This review focuses on analysis of the leadership displayed in this “cli-fi” book. Don’t worry if you’re planning to…
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Leadership for positive sustainable change
What defines effective leadership to drive positive sustainable change? I asked this question to all people I interviewed for my blog in the past three years. This post builds on their collective wisdom, quoting some of the best-read interviews, supplemented with my own views on the topic. Personal commitment Leadership for sustainable changes starts with strong personal…
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Can sustainability sustain your brand?
Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor of presenting on sustainability contributing to marketing and brand value at the Wharton Global Forum.…
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Brewing a better world by inspiring targeted action
Meet Jan-Willem Vosmeer, Corporate Social Responsibility Manager at Heineken*. On a sunny afternoon in Amsterdam, we talked at length about Heineken’s program “Brewing a Better World” and sustainability communications. Here’s what Jan-Willem had to say about water, co-creation and communication. There’s just one planet earth We don’t have an extra planet available. So we…
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Integration of sustainability in education
The mission of Harvard Business School is to educate leaders who make a difference in the world. So how does sustainability fit into a mission like this? On May 19, 2016, I moderated a panel with professors from Harvard, Oxford and Cambridge on this topic. Here are the key outcomes of the discussion on integration of sustainability into…
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Cool innovation to improve life in hot countries
Meet Maarten ten Houten, Founder and CEO of Coolfinity, a social enterprise that brings innovative and sustainable cooling solutions to countries with power infrastructure challenges. In 2015, Maarten and I worked together on crafting an ecosystem of many different organizations to ensure Coolfinity’s first product, the Icebank Cooler, can be used for food, beverages and…
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The verdict on the S-word – sustainability
At the 2016 Global Reporting Initiative conference, I much enjoyed moderating a panel on the S-word: sustainability. Prior to this conference session, my blog post Naming, claiming, framing the S-word, generated interesting commentary on social media. This input, great speakers and over 100 sustainability professionals (voluntarily in the room by 7:30 AM), made for an inspiring session. Reclaiming agency Kicking off…
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Reporting sustainability data for action
From May 18-20, 2016, I joined the Global Reporting Initiative (GRI) Global Conference. Here are my overall takeaways, highlights and concerns from this three-day event, focused on collaboration, the SDGs, big data and action for impact. A celebration of collaboration GRI’s Chair Christianne Wood opened the conference with powerful words to inspire collaboration. “There is no…
