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The power of purpose in value-driven companies
Value-driven entrepreneurship was the theme of the 2017 edition of Nyenrode Business University’s Henk van Luijk lecture. This lecture, in memory of Nyenrode’s first ethics professor, is organized annually in close collaboration with VNO-NCW (the Dutch employers association) and MVO-Nederland (CSR Netherlands). Here are my key takeaways from the inspiring session. Back to school –…
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Developing roadmaps for reporting – for positive change
On June 22, 2017, I hosted a workshop on sustainability reporting for companies just starting on their reporting journey and those eager to take their reporting to a higher level. Here are some of the key learnings from the workshop, which took place at The Terrace. Start from why We kicked off the workshop with a…
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Meet a business activist urging us to consume and produce less
Meet Mihela Hladin-Wolfe, Environment and Social Initiatives Manager at Patagonia. Unsurprisingly, we keep running into each other at various sustainability events. Most recently, we ran into each other at the People’s Climate March in Amsterdam. It’s high time for climate action. And for an interview with a woman who has dedicated so much of her…
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In search of purpose for Fairphone
To really connect with consumers, brands can no longer present a facade and sell. To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose. A purpose that addresses a real societal issue and that strives to create a movement to resolve this issue. In May 2017, we organized…
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Mastering sustainability research at Nyenrode business university
In April 2017, three recent graduates of Nyenrode Business University jointly presented the key highlights on their sustainability-focused master’s theses. With stewardship as one of Nyenrode’s core values, it’s great to see students research and explore such sustainable topics. Value chain transparency and customer engagement to attract new customers Marjolein Bakker focused on attracting…
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The power of movement to halt climate change: the People’s Climate March
On April 29, 2017, I joined the People’s Climate March. People took to the streets around the world to raise a stronger sense of urgency to act against climate change. The date coincided with Donald Trump’s 100th day in office. Marching for local climate policy I joined the Amsterdam climate march, along with 8000 others.…
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Non-financial reporting: from comply and complain to explore and explain
In the past months, there has been quite some noise about corporate reporting. There’s nothing unusual about that, as many companies publish their annual report in the first months of the calendar year. But this year, there seems to be more discussion about non-financial (or sustainability) reporting. Part of this is caused by the new…
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Inspiring action before the flood
Watching movies or documentaries about sustainability by yourself can be quite daunting or even depressing. Nyenrode’s Alumni Circle for Sustainability organizes events in the Netherlands to bring people together to share insights and discuss sustainability topics. So on March 21, 2017, a diverse crowd of students, alumni, as well as other sustainability enthusiasts and professionals watched…
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Navigating the sustainability manager’s roles
In November 2016, I attended the book launch for “MVO doe je zo”“, which roughly translates into “How to get far with CSR” in English. It is written by Carola Wijdoogen, Director of Sustainable Business at the Dutch Railways. After years of roles in procurement and innovation, she was asked to create this new role.…
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Managing transformation for one planet
Meet Caroline van Leenders, senior process manager sustainable transitions at the Netherlands Enterprise Agency, part of the Ministry of Economic Affairs. During 2016, I ran into her at several sustainable finance events. After watching her present about her Community of Practice Financial Institutions and Natural Capital at Nyenrode University recently, it was high time to interview her.…
