About Change in Context

Hi! My name is Marjolein Baghuis, Change in Context’s founder. My mission is to help companies accelerate sustainability. I focus on the power of companies to contribute to a better world. I do this by supporting companies on a project or interim basis. But also by teaching and contributing to events.

I always connect with the people in the organization and what’s already there. Through co-creation, the projects not only generate solutions but also support and engagement for change. I facilitate conversations with internal and external stakeholders. And I connect my experiences in business and NGOs with insights from 10 years of facilitating sustainability projects.

To raise the bar during projects, I challenge clients – in a constructive way. And I have the courage to decline projects and companies from which Change in Context is not a good match.

Here’s how

In any project, your objectives aare always the starting point. The services are adapted to best meet your needs. Courage, focus and connection show up in projects in different ways:

  • Cocreate: facilitating interactive workshops to drive commitment and change
  • Connect: strengthening relationships with external and internal stakeholders
  • Coach: helping sustainability professionals accelerate change
  • Commit: joining your team for a project or in an interim role.

Inspiring clients

I am proud to have worked with a diverse range of clients, including Jumbo Supermarkets, Tony’s Chocolonely, and Heineken. I also collaborated with governmental bodies, such as the Netherlands Ministry of Foreign Affairs, and NGOs, including WWF and Cordaid.

Clients describe me as future-oriented, knowledgable, professional, enthusiastic and inspiring, constructively critical and supportive, authentic and driven, great to work with, and able to build on what is already there.

In a different context

I enjoy teaching about sustainability at the UN-mandated University for Peace in Costa Rica and Nyenrode Business Universiteit. And I regularly contribute to sustainability events, as a speaker, moderator, or initiator. Examples include a keynote on integrating sustainability into the role of non-executive directors and setting up various events for Nyenrode alumni.

For more detailed information about my background and experience, visit my LinkedIn profile.

Partners for positive change

As some projects require a larger team, Change in Context has a flexible network of partners to jointly drive positive change. This network includes other consultants as well as researchers, educational experts, copywriters, and creative designers. Find out more here.

Get in touch

Curious how Change in Context can support you on your sustainability journey? Let’s explore this together! Please contact Marjolein Baghuis on (+31) 6 1296 5895 or [email protected]. I look forward to supporting any organization that wants to integrate sustainability into its operations, drive positive change, and create a more sustainable future!

Photo credit: Elizabeth Lanz