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4 ingredients for business as a force for good

“Degrowth is not the solution I see for a more sustainable future. Instead, I really see the companies of the future as a force for good. Companies exist to create value. Unfortunately, in many cases, this is focused on just… Continue Reading

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Patagonia’s tips for better business models

“We need to move away from extractive capitalism, which only takes and does not give back to our one and only planet. In some ways, we are like Eric Carle’s Very Hungry Caterpillar. We’re insatiable in our need to collect… Continue Reading

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Protein revolution barriers and drivers

As the world is facing the COVID-19 pandemic, wouldn’t it be great if there’s something we can do to save people and the planet at the same time? The pandemic adds another dimension to the discussion about animal-based protein and… Continue Reading

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The chicken and the egg of the food transition

On June 6, I visited Kipster, the most animal, environment and people friendly poultry farm in the world. Inspired farmer and co-founder Ruud Zanders told a diverse group of Nyenrode Business University alumni all about global food production issues and the downs and… Continue Reading

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Starting small to build trust and to inspire big change

Meet Andrea van der Graaf, managing director of renewable energy company Tegenstroom and of sustainable investment fund Meermaker. Andrea and I used to work together at Greenpeace in the late ‘90’s. After a recent event about climate change, which we… Continue Reading

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Why change is all about curves, choices and chaos

Meet Rob Wetzels, an inspiring and highly dedicated coach, teacher, and expert on sustainable development. Rob and I met on the day he retired from Nyenrode’s Center for Sustainability. It was odd that we’d not before, but since then, we –… Continue Reading

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Meet a business activist urging us to consume and produce less

Meet Mihela Hladin-Wolfe, Environment and Social Initiatives Manager at Patagonia. Unsurprisingly, we keep running into each other at various sustainability events. Most recently, we ran into each other at the People’s Climate March in Amsterdam. It’s high time for climate… Continue Reading

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Shared learning and action to reduce plastic waste in Amsterdam

On Tuesday, May 23, 2017, The Terrace hosted a diverse group of people to talk about plastic waste and the circular economy. The evening kicked off with an interview with Leontine Gast, founder of The Terrace, followed by a roundtable… Continue Reading

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In search of purpose for Fairphone

To really connect with consumers, brands can no longer present a facade and sell. To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose. A purpose that addresses a real societal issue and… Continue Reading

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Inspiring action before the flood

Watching movies or documentaries about sustainability by yourself can be quite daunting or even depressing. Nyenrode’s Alumni Circle for Sustainability organizes events in the Netherlands to bring people together to share insights and discuss sustainability topics. So on March 21, 2017,… Continue Reading