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Meet a business activist urging us to consume and produce less

Meet Mihela Hladin-Wolfe, Environment and Social Initiatives Manager at Patagonia. Unsurprisingly, we keep running into each other at various sustainability events. Most recently, we ran into each other at the People’s Climate March in Amsterdam. It’s high time for climate… Continue Reading

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Non-financial reporting: from comply and complain to explore and explain

In the past months, there has been quite some noise about corporate reporting. There’s nothing unusual about that, as many companies publish their annual report in the first months of the calendar year. But this year, there seems to be… Continue Reading

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Navigating the sustainability manager’s roles

In November 2016, I attended the book launch for “MVO doe je zo”“, which roughly translates into “How to get far with CSR” in English. It is written by Carola Wijdoogen, Director of Sustainable Business at the Dutch Railways. After… Continue Reading

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Have a bath before you open your kimono

Is your company ready to open its kimono? In 2010, South African corporate governance expert Mervyn King made the audience laugh at the GRI conference. “If you’re going to open your kimono, you better have a bath first.” I really like his analogy for… Continue Reading

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Materiality: the pain of choices

In search of the right topics to include in their sustainability or integrated report, many companies use the materiality principle. The Global Reporting Initiative placed more emphasis on materiality when it last updated its sustainability reporting guidelines. Dutch sustainability magazine P Plus,… Continue Reading

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Can sustainability sustain your brand?

Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor… Continue Reading

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Brewing a better world by inspiring targeted action

Meet Jan-Willem Vosmeer, Corporate Social Responsibility Manager at Heineken*. On a sunny afternoon in Amsterdam, we talked at length about Heineken’s program “Brewing a Better World” and sustainability communications. Here’s what Jan-Willem had to say about water, co-creation and communication.… Continue Reading

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Integration of sustainability in education

The mission of Harvard Business School is to educate leaders who make a difference in the world. So how does sustainability fit into a mission like this? On May 19, 2016, I moderated a panel with professors from Harvard, Oxford and Cambridge on… Continue Reading

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Be the change you want to see

On April 6, 2016, BCorp Europe gathered hundreds of inspiring and inspired entrepreneurs in Amsterdam to Celebrate the Changemakers. I was a bit ambivalent about an earlier BCorp event, but this event showed what the power of purpose and change is all about.… Continue Reading

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Translation as the key to integration

Meet Anette Andersson, Fund Manager & ESG Investment Specialist at SEB Investment Management, one of the largest asset managers in Scandinavia. When I met Anette at a responsible investment event in 2012, I was intrigued by the story of how… Continue Reading