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Can sustainability sustain your brand?

Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor… Continue Reading

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The verdict on the S-word – sustainability

At the 2016 Global Reporting Initiative conference, I much enjoyed moderating a panel on the S-word: sustainability. Prior to this conference session, my blog post Naming, claiming, framing the S-word, generated interesting commentary on social media. This input, great speakers and over 100 sustainability professionals… Continue Reading

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Who needs aspiration? Start from where you are!

Meet Christo Nel, leadership development and change expert. I met him in 2014, when he was one of the international speakers on a panel on sustainability and governance. When I found out that Christo was stepping down as the MBA… Continue Reading

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Why investors are joining consumers and NGOs on tax evasion

When defining what sustainability and corporate social responsibility are really all about, tax should be part of the discussion. Increasingly, various stakeholders view corporate tax responsibility (CTR) as part of corporate social responsibility (CSR). In recent years, media coverage of companies’… Continue Reading

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Winning by Giving as the new formula for success

The world of brands is changing: people are actively looking for brands that support their own values, brands that create shared value instead of one-sided profit for the company only. On September 3, 2015, I had the honor to facilitate… Continue Reading