To really connect with consumers, brands can no longer present a facade and sell. To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose. A purpose that addresses a real societal issue and… Continue Reading
Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor… Continue Reading
At the 2016 Global Reporting Initiative conference, I much enjoyed moderating a panel on the S-word: sustainability. Prior to this conference session, my blog post Naming, claiming, framing the S-word, generated interesting commentary on social media. This input, great speakers and over 100 sustainability professionals… Continue Reading
In September 2015, I had the pleasure of attending a lecture by South African author Wayne Visser. The lecture started with an interesting timeline of the development of sustainability and Corporate Social Responsibility. He then presented a model to create… Continue Reading
Meet Nick Davies, the founder of Neighbourly, an online platform that connects community projects with businesses that want to help. I recently met Nick at the launch of the platform in the Netherlands – and followed up with an interview.… Continue Reading
Meet Christophe Fauconnier, the CEO and co-founder of Innate Motion, a unique marketing agency that helps companies craft purpose brands and shared value strategies. In 2014, Christophe and I wrote a book together, Activists Dare to Care. To celebrate the… Continue Reading
The book I co-authored is out! Thanks to all the people who sent in great cases – and supported me otherwise to see this project through. So what is it all about? An invitation: Dare to Care Do you think… Continue Reading