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The power of purpose in value-driven companies

Value-driven entrepreneurship was the theme of the 2017 edition of Nyenrode Business University’s Henk van Luijk lecture. This lecture, in memory of Nyenrode’s first ethics professor, is organized annually in close collaboration with VNO-NCW (the Dutch employers association) and MVO-Nederland (CSR… Continue Reading

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In search of purpose for Fairphone

To really connect with consumers, brands can no longer present a facade and sell. To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose. A purpose that addresses a real societal issue and… Continue Reading

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Mastering sustainability research at Nyenrode business university

In April 2017, three recent graduates of Nyenrode Business University jointly presented the key highlights on their sustainability-focused master’s theses. With stewardship as one of Nyenrode’s core values, it’s great to see students research and explore such sustainable topics.  … Continue Reading

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Empowering women to rethink periods

Meet Wendelien Hebly, one of the co-founders of Yoni, a company urging women (and men) to rethink periods. I recently watched her present at an event about the purpose economy. She made the audience feel uncomfortable; initially because of the topic… Continue Reading

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Building a transportation business hunting for air

Meet Erik Roelevink, founder of airhunters, a company offering transport solutions that aren’t just more sustainable, but also considerably cheaper. I met Erik earlier this year, when we were both part of the same panel on sustainable innovation. When we found out we were both… Continue Reading

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Sustainable cities for a positive future

  “Cities are increasingly the home of humanity. They are central to climate action, global prosperity, peace and human rights.” — UN Secretary-General, Ban Ki-moon     October 31 is World Cities Day. Do we actually need such a day?… Continue Reading

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Changing fashion from within for success

Meet Willa Stoutenbeek, founder of W.Green, a branded communication agency focused on sustainable fashion & lifestyle. In 2013, I saw her on stage at TEDxAMSWomen. Her rallying cry to clean up the fashion industry by changing our own shopping behavior really resonated with me.… Continue Reading

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Integration of sustainability in education

The mission of Harvard Business School is to educate leaders who make a difference in the world. So how does sustainability fit into a mission like this? On May 19, 2016, I moderated a panel with professors from Harvard, Oxford and Cambridge on… Continue Reading

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Cool innovation to improve life in hot countries

Meet Maarten ten Houten, Founder and CEO of Coolfinity, a social enterprise that brings innovative and sustainable cooling solutions to countries with power infrastructure challenges. In 2015, Maarten and I worked together on crafting an ecosystem of many different organizations… Continue Reading

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Climate change: it’s not too late if we act now

Meet Marjan Minnesma, founder and director of Urgenda, an organization aiming for a fast transition towards a sustainable society with a circular economy using only renewable energy. On the day of the interview, the Dutch government announced it would consider… Continue Reading