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Top tips for greenwashing: communicating sustainability in horticulture

In October 2017, I was invited by the MPS-group to lead a workshop for and with leading growers of flowers and flowering plants from the Netherlands. This was part of event in preparation for an international horticulture trade fair. The focus… Continue Reading

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How will you contribute to the energy transition?

In June 2017, I had the honor to co-host an event about the energy transition at Nyenrode Business University. The event drew alumni interested in sustainability and/or market & government matters. The main speaker, Ruud Koornstra, captivated the audience with… Continue Reading

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Why change is all about curves, choices and chaos

Meet Rob Wetzels, an inspiring and highly dedicated coach, teacher, and expert on sustainable development. Rob and I met on the day he retired from Nyenrode’s Center for Sustainability. It was odd that we’d not before, but since then, we –… Continue Reading

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Meet a business activist urging us to consume and produce less

Meet Mihela Hladin-Wolfe, Environment and Social Initiatives Manager at Patagonia. Unsurprisingly, we keep running into each other at various sustainability events. Most recently, we ran into each other at the People’s Climate March in Amsterdam. It’s high time for climate… Continue Reading

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Shared learning and action to reduce plastic waste in Amsterdam

On Tuesday, May 23, 2017, The Terrace hosted a diverse group of people to talk about plastic waste and the circular economy. The evening kicked off with an interview with Leontine Gast, founder of The Terrace, followed by a roundtable… Continue Reading

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In search of purpose for Fairphone

To really connect with consumers, brands can no longer present a facade and sell. To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose. A purpose that addresses a real societal issue and… Continue Reading

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The power of movement to halt climate change: the People’s Climate March

On April 29, 2017, I joined the People’s Climate March. People took to the streets around the world to raise a stronger sense of urgency to act against climate change. The date coincided with Donald Trump’s 100th day in office.  … Continue Reading

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Non-financial reporting: from comply and complain to explore and explain

In the past months, there has been quite some noise about corporate reporting. There’s nothing unusual about that, as many companies publish their annual report in the first months of the calendar year. But this year, there seems to be… Continue Reading

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Managing transformation for one planet

Meet Caroline van Leenders, senior process manager sustainable transitions at the Netherlands Enterprise Agency, part of the Ministry of Economic Affairs. During 2016, I ran into her at several sustainable finance events. After watching her present about her Community of Practice Financial… Continue Reading

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Making Dutch trains ride like the wind

Meet Carola Wijdoogen, Corporate Sustainability Officer of the Dutch Railways. Carola and I met each other decades ago when studying business at Nyenrode University. Little did we know that we’d end up working in the field of corporate sustainability. When… Continue Reading