Introduction to our privacy policy

Through projects and other services, Change in Context supports companies and other organizations to deal with change. And to drive change in a way that benefits both your company and society. Change in Context is a platform that inspires positive change and a sustainable future through projects, blogs, and speaking engagements. Our website address is


Your privacy is important to us. This privacy policy applies to information that we collect about you when you use:


Information we collect

Change in Context only collects information about you if we have a reason to do so, to provide our services, to communicate with you and to send you our latest blog posts. We collect information if and when you provide information to us and from outside sources like LinkedIn. The amount and type of information depend on the context and how we use the information.

Change in Context needs to gather and use certain information about individuals. These can include subscribers to the Change in Context blog, customers, suppliers, business contacts and other people the organization has a relationship with or may need to contact.

For subscribers and people commenting on the website, the information collected is limited to:

  • Names of individuals
  • Email addresses

This information is collected when people fill in a contact form to subscribe to future Change in Context blogs. Once a potential subscriber has signed up by leaving an email address, an opt-in email is sent to that email address to confirm the subscription. When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.


For partners and other contacts, this can include:

  • Names of individuals
  • Job titles and company names
  • Email addresses
  • Postal addresses
  • Telephone numbers
  • Corporate bank account numbers
  • Plus any other information relating to individuals.

This information is collected through the exchange of business cards, emails, and conversations, and may be supplemented with information from public sources such as LinkedIn.


Change in Context does not intend to collect special or sensitive personal data.



Use of personal information

 Change in Context uses personal data for the following purposes:

  • Sending out blog posts to subscribers;
  • Informing people about events in which Change in Context is involved;
  • Sending project information and invoices for services.


Sharing personal information

Change in Context will not share your information with anyone without your prior consent. The list of subscribers to the blogs is not public.

If you choose to comment on one of the blog posts on the website, your comments may be checked through an automated spam detection service. If your comment is approved, your name will be publicly visible. If you leave a comment on our site you may opt-in to save your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

The website does not offer any advertising space. The key automated marketing activity that takes place in the context of the website is the automatic mail out of new blog posts to all subscribers.


Change in Context may collect statistics about the visitors to its website. For instance, we may monitor the most popular pages on the website or use spam screened by the Akismet service to help identify spam. Change in Context may display this information publicly or provide it to others. However, Change in Context does not disclose personally-identifying information.


Holding information

If you subscribe to the Change in Context blog via the website, we will hold your data until you unsubscribe from the mailing list. A link to unsubscribe from the WordPress mailing list is shared as part of every blog post you receive from us. You may also send an email to [email protected] to be removed from the mailing list.


If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.


For partners and other contacts, we will hold your data until you revoke your consent for us to do so.


Your rights

You have the right to request access to your own personal information. Additionally, you have the right to request from us that:

  • Any inaccurate information we hold about you is corrected;
  • That information about you is deleted;
  • That we stop sending you blog posts and updates about our upcoming events.


If you choose to make a request to us to exercise any of these rights, we will aim to respond to you as soon as we reasonably can but no later than one month. We will not charge a fee for dealing with any reasonable request.

If you are unhappy with how we are using your personal information or if you wish to complain about how we have handled a request, then please contact [email protected] and we will try to resolve your concerns.