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4 ingredients for business as a force for good

“Degrowth is not the solution I see for a more sustainable future. Instead, I really see the companies of the future as a force for good. Companies exist to create value. Unfortunately, in many cases, this is focused on just… Continue Reading

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Patagonia’s tips for better business models

“We need to move away from extractive capitalism, which only takes and does not give back to our one and only planet. In some ways, we are like Eric Carle’s Very Hungry Caterpillar. We’re insatiable in our need to collect… Continue Reading

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Sustainable leaders provide perspective

The transition to sustainable energy is central to both his job and his supervisory board role. The difference in scope of these two roles makes it so interesting, says Jan Engels: “In my job as policy manager cooling at the… Continue Reading

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Interface and Dutch government go circular

Planet Earth is a beautiful circular business model. From which we can learn as people and organizations. Linear business models have dominated our global economy in the past centuries. Yet it has devastating effects such as the depletion of finite… Continue Reading

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Driving change at Unilever through the power of purpose and film

What do Unilever Executive Hanneke Faber and documentary filmmaker Renée Scheltema have in common? For starters, they’re both Dutch women, with a journalism degree from an American university. They both have a strong conviction on how to create a better… Continue Reading

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How will you contribute to the energy transition?

In June 2017, I had the honor to co-host an event about the energy transition at Nyenrode Business University. The event drew alumni interested in sustainability and/or market & government matters. The main speaker, Ruud Koornstra, captivated the audience with… Continue Reading

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Why change is all about curves, choices and chaos

Meet Rob Wetzels, an inspiring and highly dedicated coach, teacher, and expert on sustainable development. Rob and I met on the day he retired from Nyenrode’s Center for Sustainability. It was odd that we’d not before, but since then, we –… Continue Reading

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The power of purpose in value-driven companies

Value-driven entrepreneurship was the theme of the 2017 edition of Nyenrode Business University’s Henk van Luijk lecture. This lecture, in memory of Nyenrode’s first ethics professor, is organized annually in close collaboration with VNO-NCW (the Dutch employers association) and MVO-Nederland (CSR… Continue Reading

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Mastering sustainability research at Nyenrode business university

In April 2017, three recent graduates of Nyenrode Business University jointly presented the key highlights on their sustainability-focused master’s theses. With stewardship as one of Nyenrode’s core values, it’s great to see students research and explore such sustainable topics.  … Continue Reading