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Top tips for greenwashing: communicating sustainability in horticulture

In October 2017, I was invited by the MPS-group to lead a workshop for and with leading growers of flowers and flowering plants from the Netherlands. This was part of event in preparation for an international horticulture trade fair. The focus… Continue Reading

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Empowering talent to tackle humanity’s challenges

Meet Annick Schmeddes, the founder of Sustainable Talent, the leading sustainable career agency in the Netherlands. Early 2016, she led a workshop for Nyenrode alumni and we’ve kept in touch since. As talent increasingly includes sustainability performance as a factor in deciding… Continue Reading

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Starting small to build trust and to inspire big change

Meet Andrea van der Graaf, managing director of renewable energy company Tegenstroom and of sustainable investment fund Meermaker. Andrea and I used to work together at Greenpeace in the late ‘90’s. After a recent event about climate change, which we… Continue Reading

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The power of purpose in value-driven companies

Value-driven entrepreneurship was the theme of the 2017 edition of Nyenrode Business University’s Henk van Luijk lecture. This lecture, in memory of Nyenrode’s first ethics professor, is organized annually in close collaboration with VNO-NCW (the Dutch employers association) and MVO-Nederland (CSR… Continue Reading

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Meet a business activist urging us to consume and produce less

Meet Mihela Hladin-Wolfe, Environment and Social Initiatives Manager at Patagonia. Unsurprisingly, we keep running into each other at various sustainability events. Most recently, we ran into each other at the People’s Climate March in Amsterdam. It’s high time for climate… Continue Reading

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In search of purpose for Fairphone

To really connect with consumers, brands can no longer present a facade and sell. To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose. A purpose that addresses a real societal issue and… Continue Reading

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Sustainable change is hard work, even at Unilever

Meet Anniek Mauser, Sustainability Director at Unilever Benelux. After working with her on a project in the spring of 2016, we reconnected at the launch of Carola Wijdoogen’s book. As everyone always looks up to Unilever’s ambitions and progress, it… Continue Reading

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Reinventing organizations for purpose

Early July, I had the opportunity to be part of a group of trainers for a full day workshop at Nyenrode Business University. The focus of the day was on so-called teal organizations and new ways of working, inspired by… Continue Reading

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Why surfing the Patagonia way is so inspiring

So inspiring to read the history of Patagonia, the outdoor apparel company. The book’s title refers to the founder’s conviction that his people should spend time outdoors, as wilderness explorers and protectors, as users and inventors of Patagonia products.  … Continue Reading

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Who needs aspiration? Start from where you are!

Meet Christo Nel, leadership development and change expert. I met him in 2014, when he was one of the international speakers on a panel on sustainability and governance. When I found out that Christo was stepping down as the MBA… Continue Reading