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Shared learning and action to reduce plastic waste in Amsterdam

On Tuesday, May 23, 2017, The Terrace hosted a diverse group of people to talk about plastic waste and the circular economy. The evening kicked off with an interview with Leontine Gast, founder of The Terrace, followed by a roundtable… Continue Reading

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In search of purpose for Fairphone

To really connect with consumers, brands can no longer present a facade and sell. To thrive, brands need to create an emotional connection with people, stemming from a clear brand purpose. A purpose that addresses a real societal issue and… Continue Reading

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Mastering sustainability research at Nyenrode business university

In April 2017, three recent graduates of Nyenrode Business University jointly presented the key highlights on their sustainability-focused master’s theses. With stewardship as one of Nyenrode’s core values, it’s great to see students research and explore such sustainable topics.  … Continue Reading

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Managing transformation for one planet

Meet Caroline van Leenders, senior process manager sustainable transitions at the Netherlands Enterprise Agency, part of the Ministry of Economic Affairs. During 2016, I ran into her at several sustainable finance events. After watching her present about her Community of Practice Financial… Continue Reading

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Building a transportation business hunting for air

Meet Erik Roelevink, founder of airhunters, a company offering transport solutions that aren’t just more sustainable, but also considerably cheaper. I met Erik earlier this year, when we were both part of the same panel on sustainable innovation. When we found out we were both… Continue Reading

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Sustainable cities for a positive future

  “Cities are increasingly the home of humanity. They are central to climate action, global prosperity, peace and human rights.” — UN Secretary-General, Ban Ki-moon     October 31 is World Cities Day. Do we actually need such a day?… Continue Reading

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Changing fashion from within for success

Meet Willa Stoutenbeek, founder of W.Green, a branded communication agency focused on sustainable fashion & lifestyle. In 2013, I saw her on stage at TEDxAMSWomen. Her rallying cry to clean up the fashion industry by changing our own shopping behavior really resonated with me.… Continue Reading

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Leadership for positive sustainable change

What defines effective leadership to drive positive sustainable change? I asked this question to all people I interviewed for my blog in the past three years. This post builds on their collective wisdom, quoting some of the best-read interviews, supplemented with my… Continue Reading

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Recycling textile for a living (wage)

Meet Marc Vooges, Managing Director of Sympany, a textile recycling social enterprise. I met Marc at the ReBlend launch party. Shortly afterwards, I visited him at Sympany’s recycling center and offices in Utrecht, the Netherlands. Here’s what Marc had to… Continue Reading

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Can sustainability sustain your brand?

Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor… Continue Reading