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Can sustainability sustain your brand?

Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor… Continue Reading

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Cool innovation to improve life in hot countries

Meet Maarten ten Houten, Founder and CEO of Coolfinity, a social enterprise that brings innovative and sustainable cooling solutions to countries with power infrastructure challenges. In 2015, Maarten and I worked together on crafting an ecosystem of many different organizations… Continue Reading

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Climate change: it’s not too late if we act now

Meet Marjan Minnesma, founder and director of Urgenda, an organization aiming for a fast transition towards a sustainable society with a circular economy using only renewable energy. On the day of the interview, the Dutch government announced it would consider… Continue Reading

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The new space race for a better world

April 12 is the International Day of Human Space Flight. It marks the anniversary the first human space flight by Yuri Gargarin in 1961. What if we could repeat such a – previously deemed – incredible feat to apply our minds to… Continue Reading

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A human narrative on sustainability

Meet Christophe Fauconnier, the CEO and co-founder of Innate Motion, a unique marketing agency that helps companies craft purpose brands and shared value strategies. In 2014, Christophe and I wrote a book together, Activists Dare to Care. To celebrate the… Continue Reading