Can sustainability sustain your brand?

Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor… Continue Reading


Creating local connections for positive change

Meet Nick Davies, the founder of Neighbourly, an online platform that connects community projects with businesses that want to help. I recently met Nick at the launch of the platform in the Netherlands – and followed up with an interview.… Continue Reading


Winning by Giving as the new formula for success

The world of brands is changing: people are actively looking for brands that support their own values, brands that create shared value instead of one-sided profit for the company only. On September 3, 2015, I had the honor to facilitate… Continue Reading


A human narrative on sustainability

Meet Christophe Fauconnier, the CEO and co-founder of Innate Motion, a unique marketing agency that helps companies craft purpose brands and shared value strategies. In 2014, Christophe and I wrote a book together, Activists Dare to Care. To celebrate the… Continue Reading


Sustainable food tastes like more!

On June 18, I had the pleasure to moderate an evening for alumni and students at Nyenrode Business University in the Netherlands, about creating a sustainable food value chain. Here’s what the event was all about. Creating a sustainable food chain… Continue Reading


Brands as activists for a better world

The book I co-authored is out! Thanks to all the people who sent in great cases – and supported me otherwise to see this project through. So what is it all about? An invitation: Dare to Care Do you think… Continue Reading


To buy or not to buy? The fashionable question …

The other day, a gorgeous Hugo Boss dress caught my attention. I wasn’t really intending to buy anything, but it was so beautiful, I just had to try it on. The shop assistant and I agreed that the dress looked… Continue Reading


Dare to care: the way to a virtuous economic model

Meet Benoit Beaufils, Co-Founder and Business Humanizer at In8motion, a company that helps integrate human sense and sustainability into brands and businesses.   What is your vision of a sustainable future? I am much happier when my life is simpler,… Continue Reading