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Can sustainability sustain your brand?

Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor… Continue Reading

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Creating local connections for positive change

Meet Nick Davies, the founder of Neighbourly, an online platform that connects community projects with businesses that want to help. I recently met Nick at the launch of the platform in the Netherlands – and followed up with an interview.… Continue Reading

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Winning by Giving as the new formula for success

The world of brands is changing: people are actively looking for brands that support their own values, brands that create shared value instead of one-sided profit for the company only. On September 3, 2015, I had the honor to facilitate… Continue Reading