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Materiality: the pain of choices

In search of the right topics to include in their sustainability or integrated report, many companies use the materiality principle. The Global Reporting Initiative placed more emphasis on materiality when it last updated its sustainability reporting guidelines. Dutch sustainability magazine P Plus,… Continue Reading

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Normal is Over: movement from a movie

Nyenrode’s Alumni Circle for Sustainability proudly presented its first movie night on September 20, 2016, featuring the award-winning documentary film: Normal is Over. A diverse crowd of students, alumni as well as other sustainability enthusiasts and professionals came to Nyenrode to watch… Continue Reading

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Can sustainability sustain your brand?

Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor… Continue Reading

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Brewing a better world by inspiring targeted action

Meet Jan-Willem Vosmeer, Corporate Social Responsibility Manager at Heineken*. On a sunny afternoon in Amsterdam, we talked at length about Heineken’s program “Brewing a Better World” and sustainability communications. Here’s what Jan-Willem had to say about water, co-creation and communication.… Continue Reading