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Can the Netherlands lead the way in how the world eats protein?

Dutch food probably doesn’t conjure up images of very healthy eating. Lots of cheese, stroopwafels, chocolate sprinkles on bread, fried meat-based snacks and fries drowned in mayonnaise. And yet, the Netherlands might just be the country to lead the way… Continue Reading

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Sustainable change is hard work, even at Unilever

Meet Anniek Mauser, Sustainability Director at Unilever Benelux. After working with her on a project in the spring of 2016, we reconnected at the launch of Carola Wijdoogen’s book. As everyone always looks up to Unilever’s ambitions and progress, it… Continue Reading

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Making Dutch trains ride like the wind

Meet Carola Wijdoogen, Corporate Sustainability Officer of the Dutch Railways. Carola and I met each other decades ago when studying business at Nyenrode University. Little did we know that we’d end up working in the field of corporate sustainability. When… Continue Reading

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Top tips to cut the crap in reporting

In the last decade, transparency and corporate reporting progressed tremendously, allowing society access to performance information that is usually not available in financial reports. Sustainability (or non-financial) reporting enable stakeholders – like investors, regulators, employees, NGOs, communities, partners, etc. –… Continue Reading

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How to avoid the materiality traps

This time of year, the materiality marathon is on. Companies and consultants are on a journey to define what topics should be included in the upcoming sustainability or non-financial report. Materiality analysis can be an extremely useful and strategic exercise,… Continue Reading

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Building a transportation business hunting for air

Meet Erik Roelevink, founder of airhunters, a company offering transport solutions that aren’t just more sustainable, but also considerably cheaper. I met Erik earlier this year, when we were both part of the same panel on sustainable innovation. When we found out we were both… Continue Reading

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Sustainable cities for a positive future

  “Cities are increasingly the home of humanity. They are central to climate action, global prosperity, peace and human rights.” — UN Secretary-General, Ban Ki-moon     October 31 is World Cities Day. Do we actually need such a day?… Continue Reading

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Changing fashion from within for success

Meet Willa Stoutenbeek, founder of W.Green, a branded communication agency focused on sustainable fashion & lifestyle. In 2013, I saw her on stage at TEDxAMSWomen. Her rallying cry to clean up the fashion industry by changing our own shopping behavior really resonated with me.… Continue Reading