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communications

3

Brands as activists for a better world

Posted on January 8, 2015 by marjolein

The book I co-authored is out! Thanks to all the people who sent in great cases – and supported me otherwise to see this project through. So what is it all about? An invitation: Dare to Care Do you think… Continue Reading →

Books in context activism, authenticity, Brand value, change, communications, humanizing, Leadership, marketing, play, practical tools, sustainability
4

Activating Corporate Idealists – or Idealizing Corporate Activists?

Posted on May 7, 2014 by marjolein

As various people from my network tweeted about it, I got intrigued and pre-ordered a copy of Christine Bader’s book The Evolution of a Corporate Idealist. Once I started reading it, I could not put it down! I generally read… Continue Reading →

Books in context authenticity, balance, change, communications, frustration, idealists, inspiration, Leadership, manifesto, sustainability
2

Incremental behavior change – does it add up?

Posted on April 9, 2014 by marjolein

I have been so (happily) buried in two projects for Unilever, that I have not written a single blog post in weeks! One of the projects has behavior change at its core – a fascinating topic – so that’s the… Continue Reading →

Books in context behavior change, change, communications, Leadership, making change stick, practical tools, sustainability, urgency
6

To buy or not to buy? The fashionable question …

Posted on February 23, 2014 by marjolein

The other day, a gorgeous Hugo Boss dress caught my attention. I wasn’t really intending to buy anything, but it was so beautiful, I just had to try it on. The shop assistant and I agreed that the dress looked… Continue Reading →

Other context balance, Brand value, change, communications, fashion, Global Reporting Initiative, Greenpeace, Hugo Boss, Leadership, sustainability
5

Dare to care: the way to a virtuous economic model

Posted on January 27, 2014 by marjolein

Meet Benoit Beaufils, Co-Founder and Business Humanizer at In8motion, a company that helps integrate human sense and sustainability into brands and businesses.   What is your vision of a sustainable future? I am much happier when my life is simpler,… Continue Reading →

People in context Brand value, change, communications, entrepreneurship, humanizing, Leadership, sustainability
7

You’re not what you wear, but invest in your hair!

Posted on December 16, 2013 by marjolein

The theme for TEDxAmsterdam Women 2013 was “Discover the Truths. It takes more than one tale to tell a story”. With such an impressive set of talks, it is hard to single out a favorite, or even a few, but some… Continue Reading →

Other context authenticity, biases, communications, diversity, fashion, sustainability, women

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