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How to avoid the materiality traps

This time of year, the materiality marathon is on. Companies and consultants are on a journey to define what topics should be included in the upcoming sustainability or non-financial report. Materiality analysis can be an extremely useful and strategic exercise,… Continue Reading

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Building a transportation business hunting for air

Meet Erik Roelevink, founder of airhunters, a company offering transport solutions that aren’t just more sustainable, but also considerably cheaper. I met Erik earlier this year, when we were both part of the same panel on sustainable innovation. When we found out we were both… Continue Reading

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Sustainable cities for a positive future

  “Cities are increasingly the home of humanity. They are central to climate action, global prosperity, peace and human rights.” — UN Secretary-General, Ban Ki-moon     October 31 is World Cities Day. Do we actually need such a day?… Continue Reading

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Have a bath before you open your kimono

Is your company ready to open its kimono? In 2010, South African corporate governance expert Mervyn King made the audience laugh at the GRI conference. “If you’re going to open your kimono, you better have a bath first.” I really like his analogy for… Continue Reading

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Materiality: the pain of choices

In search of the right topics to include in their sustainability or integrated report, many companies use the materiality principle. The Global Reporting Initiative placed more emphasis on materiality when it last updated its sustainability reporting guidelines. Dutch sustainability magazine P Plus,… Continue Reading

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Normal is Over: movement from a movie

Nyenrode’s Alumni Circle for Sustainability proudly presented its first movie night on September 20, 2016, featuring the award-winning documentary film: Normal is Over. A diverse crowd of students, alumni as well as other sustainability enthusiasts and professionals came to Nyenrode to watch… Continue Reading

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Can sustainability sustain your brand?

Sustainability is becoming an imperative rather than an add-on for companies and brands. Nielsen research shows that brands with societal commitment grew faster than those without. In 2015, 50% of Unilever’s growth came from its “sustainable living” brands. In June 2016, I had the honor… Continue Reading